Waste
Cut residual waste where people stand with the bag.
You get behavior design for waste rooms and circular habits, not posters alone, plus proof property and municipal buyers can show. Lead result: -16% residual waste at HSB Living Lab. Avfall Sverige pilots cut residual waste by about 3% to 26% with control rooms and weighed measurement.
Lead proof
-16%
residual waste
The problem we solve
Waste rooms are cognitively heavy. Unclear fractions, social norms, and awkward logistics produce residual waste and contamination even when tenants care.
- Residual waste that should have been sorted.
- Sharing / circular behaviors that never become routine.
- National standards that need local activation to bite.
How Nudgd works on waste
Reduce cognitive load
Simplify cues at the moment of sorting. Make the right fraction obvious.
Activate households
Smart Nudges and expert design around waste rooms, not only posters.
Prove residual-waste change
HSB Living Lab-style measurement with living-lab caveats stated clearly.
Who buys this
Property companies, municipal waste actors, and housing associations that need measurable sorting improvement.
Results in this area
Outcomes you can open, with evidence tiers and method notes.
HSB Living Lab · Tier A
-16%
less residual waste
Less residual waste where tenants actually sort
Cut residual waste in the building with behavior design, not posters alone.
See the outcome →
Avfall Sverige · Tier A
-26%
up to less residual waste across pilot rooms
National signs plus nudges that cut residual waste on site
Pair Avfall Sverige's national sign system with nudges, then weigh what changes.
See the outcome →