Academy
Academy
Build the capability to design, run, and judge behavior change.
Nudgd Academy turns behavioral science into tools your team can use on sustainability challenges. Workshops, lectures, webinars, and tailored in-house paths sit beside Nudging Sweden, the practitioner network. This marketing site opens the thinking. Deeper member experiences stay in the existing Academy environment.
Who Academy is for
Practitioners
Sustainability, mobility, waste, property, and utility leads who need methods that survive contact with real people, not slide myths about nudging.
Leaders and buyers
Decision-makers who must judge whether a behavior program is rigorous enough to fund, including evidence tiers and honest caveats.
Partners and agencies
Consultancies and public actors who want a shared language for diagnosis, activation, and measurement with clients.
What you can buy or join
Workshops
Interactive sessions that mix theory, exercises, and coaching so participants leave with a draft intervention for their own challenge.
Lectures and webinars
Expert talks on sustainable behavior change, open across Sweden and internationally. Live discussion or catch-up recordings when available.
Tailored in-house paths
Custom curricula for your team: COM-B diagnosis, nudge toolkit, study design, and how to talk about proof without overclaiming.
Nudging Sweden
The practitioner network: moderated digital meetups, peer exchange, expert consultations, and member discount on Academy training.
What participants leave able to do
Academy is capability-building, not entertainment content. A strong path ends with skills you can apply the next week.
- Name the everyday behavior and the metric before designing creative.
- Run a lightweight COM-B-style barrier diagnosis with your stakeholders.
- Choose tools (timing, salience, social proof, commitment, personalization) that fit the context.
- Spot weak evidence and write caveats procurement can trust.
- Connect learning to delivery: Expert Services and Smart Nudges when you need to activate at scale.
How learning connects to delivery
- 01
Open the thinking
Start with Insights and The Nudging Process on this site so the team shares a vocabulary.
- 02
Train the team
Book a workshop, lecture series, or tailored path for the people who will own the next pilot.
- 03
Practice on a real challenge
Use your mobility, waste, water, or workplace brief as the workshop case, not a toy example.
- 04
Deliver with support
Optional Expert Services and Smart Nudges while capability beds in. Members keep their existing Academy login path.
Member access
Deeper Academy experiences and Nudging Sweden member areas stay in the existing product environment.