Research & innovation
Projects
Programs we help build
Nudgd contributes behavioral science and Smart Nudges inside European and Swedish innovation consortia. These are funded research and transition programs, separate from our customer case results.
Horizon Europe2023-2027REALLOCATE
Consortium partner
EU Mission Cities project that redesigns streets and public space so active, climate-friendly travel becomes the easy choice. In Gothenburg, Nudgd supports event mobility around Korsvägen and Scandinavium, including the Frölunda HC Smart Nudges for Events pilot, where ~23% reported travelling or planning to travel more sustainably.
- Active and climate-friendly urban mobility
- Event and arena arrival (Frölunda HC)
- Behavioral activation with Smart Nudges
Vinnova / Shift Sweden2025-2027Nudge2Shift Mobility
Delivery partner with Lindholmen Science Park and The Train Brain
Two-year Shift Sweden innovation project accelerating the shift from private car to walking, cycling, and shared mobility in Lindholmen Innovation District. Low-friction digital nudges, measured with anonymized mobility analytics suited for sustainability reporting.
- Commuter modal shift in innovation districts
- Personalized email and SMS nudges
- Measurable CO₂ and travel-mode outcomes
Vinnova / Water Wise Societies2025-2028Gothenburg paths to sustainable water use
Partner for behavior change and activation
Water Wise Societies transition lab led with the City of Gothenburg. Partners co-develop and test solutions that cut drinking-water use in businesses and multi-family housing, reduce network leakage, and change everyday water behaviors, with Gothenburg as the testbed for a possible national node.
- Lower drinking-water demand in buildings and businesses
- Leakage reduction and resilient supply
- Behavior change with nudging and Smart Nudges
Looking for measured customer outcomes? See Results.