Sustainable Choices Made Easy
Turn sustainability goals into measurable behavior change.
Expert Services, Smart Nudges, and Academy, built for organizations that need outcomes, not more information campaigns.
EU MOBILITYACTION Award · Helsingborg school travel
Today · School channel
Sunny tomorrow. Your 12-minute bike ride beats the car queue and starts the day with fresh air.
~39%
Helsingborg · school travel shift
Proof
Results you can show to leadership
Four measured programs. Same evidence discipline you can take into procurement.
Information and campaigns don’t change behavior.
Most people already know they should act more sustainably. The gap is between intention and everyday action. Nudgd closes that gap with science, product, and measurable activation.
Intention
High
Everyday action
Low
Nudgd activates the gap with Expert Services + Smart Nudges.
Three ways we deliver impact
How it works
The Nudging Process: six steps from behavior diagnosis to scaled impact.
- 01
Behavior analysis
- 02
Shape nudges
- 03
Conceptualize
- 04
Study design
- 05
Pilot
- 06
Scale
Find your path
Start from the challenge you face, or the kind of organization you are.
Mobility
Fewer cars in the peak, with proof you can show.
Waste
Cut residual waste where people stand with the bag.
Water
Meter-backed household water savings from week one.
Energy
Household energy habits that move, without portal fatigue.
Cities & municipalities
Citizen behavior you can procure and prove.
Workplaces
Commute and everyday habits employees actually change, with proof ESG can cite.
Property
Less residual waste tenants actually sort, with proof boards can trust.
Schools & universities
Safer, active school travel with award-grade proof leadership can show.
Featured result
Turn the morning school run from car default into active travel, without another awareness campaign.
Smart Nudges Mobility in the school channel: personalized tips, active-travel maps, quizzes, and challenges timed to the school calendar and weather windows. Prompts arrived when the trip decision was still open, not as another PDF about sustainable travel. Expert design framed barriers by family segment so the activation matched real logistics, not an idealized commute.
Window of opportunity · Personalization
~39%
more sustainable school travel
Credibility that travels in procurement
Horizon Europe REALLOCATE · university partners · EU MOBILITYACTION Award