Smart Nudges Platform
Smart Nudges Platform
Automated, personalized, measurable activation.
Smart Nudges reaches people in the moments that matter, with channels and framing designed from behavioral science, and analytics that show what moved. Buyers see the product early. IT sees a system you can run.
What the platform does
Most sustainability programs stop at information. Smart Nudges is built to activate the people who have not changed yet, then measure whether behavior actually moved.
- Personalize messages from surveys, segments, and context (school, housing, utility, workplace).
- Send across email, SMS, web app, and other channels without forcing a heavy install.
- Track reach, activation, and outcome metrics your leadership can show.
- Iterate: improve framing, timing, and creative from real response data.
Built for real programs
Window of opportunity
Movers, school terms, construction disruption, new contracts. We time activation when habits are open.
Personalization without creepiness
Relevant tips, maps, quizzes, and soft commitments. Privacy framing stays clear for households and employees.
Analytics that survive procurement
Evidence tiers, caveats, and method notes travel with the numbers. No empty impact counters.
A typical activation flow
- 01
Understand
Barriers, segments, and the behavior goal.
- 02
Design
Nudge toolkit and channel mix.
- 03
Activate
Send personalized Smart Nudges.
- 04
Measure
Activation + outcome metrics.
- 05
Improve
Iterate creative and timing.
Where teams use it
Mobility, waste, water, and energy programs for cities, workplaces, property, schools, and utilities. Expert Services design the intervention. Academy builds lasting capability.