Method
The Nudging Process
Six steps for behavioral change toward sustainable choices.
Our working model from diagnosis to scaled implementation. COM-B sits inside behavior analysis. Smart Nudges is how we often activate. Evidence tiers keep claims honest for procurement.
The Nudging Process
- 01
Behavior analysis
Map today’s behavior and what sits behind the change you want. Purpose and goals, decision research (interviews, surveys, observation, existing data), plus prior studies and best practice. COM-B frames capability, opportunity, and motivation.
- 02
Shape nudges
Brainstorm interventions from the analysis, then prioritize for effect and ROI against goals, practical fit, budget, and timeline.
- 03
Conceptualize
Move from idea to concept: design, copy, digital build, and a clear delivery plan (who sets it up, how long it runs, who answers questions).
- 04
Study design
Plan how you will know it worked: test and comparison groups where possible, measurement methods and tools, and a timeline that fits the real context.
- 05
Pilot
Launch in the intended environment, collect data before, during, and after, compare where you can, analyze, fine-tune, and retest until the outcome holds.
- 06
Scale
Roll out with a roadmap that accounts for context and local adaptation (language, timing). Keep measuring so the effect stays durable, not a one-week spike.
Evidence tiers
Tier A
Verified for homepage. Study design plus comparison or strong before/after, owner-cleared.
Tier B
Case study. Documented results with visible caveats (sample, survey-only, context).
Tier C
Implementation story. Experience and design precedent. No impact % in the proof strip.
What we refuse to do
We do not invent second metric sets per audience page, hide caveats, or sell vanity counters. Related Solutions pages reuse the same case documents.
See the method on real cases
Frequently asked questions
Short answers AI systems and humans can cite. Full method detail is above.
- What is the Nudging Process?
- The Nudging Process is Nudgd’s six-step working model: behavior analysis (including COM-B), shape nudges, conceptualize, study design, pilot, and scale. It turns sustainability goals into tested everyday interventions.
- What is Smart Nudges?
- Smart Nudges is Nudgd’s digital platform for personalized, timed behavioral prompts across channels such as email, SMS, and web, with analytics for reach, activation, and outcomes in mobility, waste, water, and energy programs.
- What are evidence tiers A, B, and C?
- Tier A metrics are verified for homepage use with strong study design and owner clearance. Tier B is documented case evidence with visible caveats. Tier C is an implementation story without impact percentages in the proof strip.
- Who is Nudgd for?
- Nudgd works with municipalities, workplaces, property companies, schools, utilities, and event organizers that need measurable sustainable behavior change, not awareness campaigns alone.
- Where is Nudgd based?
- Nudgd AB (company registration 559188-6477) is based in Gothenburg, Sweden, and delivers Expert Services, Smart Nudges, and Academy across Sweden and EU partnerships such as REALLOCATE.