Event organizers
Get the arena crowd out of the car before kickoff locks the plan.
You get match-day and event-window activation for how fans and staff arrive, move, and leave. Flagship: Frölunda HC at Scandinavium under REALLOCATE, where ~23% reported travelling or planning to travel more sustainably.
Lead proof
~23%
Frölunda fans reported travelling or planning to travel more sustainably
The event behavior problem
On a packed home night, the event district fills fast and many fans still default to the car. Time and convenience beat posters and climate lectures. Organizers need activation timed to the match, in channels fans already trust.
- Arrival and leave peaks that overload roads and lots around the venue.
- Season-ticket holders and single-match buyers who need different journeys.
- Clubs and cities that want proof partners can feel, not a vanity report.
- A playbook you can run again next season, not a one-off campaign.
How we support events
Pre-match activation
Smart Nudges for Events: prompts, personalization, quizzes, and challenges timed before supporters lock a car plan.
Segment-specific journeys
Recurring lifecycle for season-ticket holders. Short one-shot journeys for single-match buyers.
REALLOCATE transfer
Gothenburg’s Frölunda HC pilot informs how we design for arenas, streets, and destinations across Europe.
What an event pilot includes
Discovery with the club, city, and mobility partners. Segment diagnosis. Activation in channels you already use. A clear readout of what fans opened and what to scale next season.
Related paths
Results in this area
Outcomes you can open, with evidence tiers and method notes.