About
About Nudgd
Behavioral science and digital tools for sustainable everyday action.
Nudgd AB (company reg. no. 559188-6477) is a Gothenburg-based company. We combine Expert Services, the Smart Nudges platform, and Academy so organizations can move from sustainability goals to measurable behavior change across Sweden and EU partnerships.
What Nudgd is
Nudgd is a behavioral science company and product studio for sustainable everyday action. Smart Nudges is our digital activation platform. Expert Services design and deliver pilots. Academy builds lasting internal capability. Contact: [email protected].
Why we exist
People already know they should act more sustainably. Campaigns and information rarely close the intention-action gap. We exist to operationalize behavioral science with a product teams can run and proof leaders can show.
Credibility
Our work includes EU-grade references such as Horizon Europe REALLOCATE and the EU MOBILITYACTION Award for Helsingborg school travel. We publish caveats with metrics.
- Co-founded by Katharina Paoli Brunat (CEO) and Ola Rynge (CTO).
- Active across mobility, waste, water, and energy.
- Public-sector and enterprise buyers in the Nordics and EU programs.
Research & innovation
Programs we help build
Nudgd contributes behavioral science and Smart Nudges inside European and Swedish innovation consortia. These are funded research and transition programs, separate from our customer case results.
Horizon Europe2023-2027REALLOCATE
Consortium partner
EU Mission Cities project that redesigns streets and public space so active, climate-friendly travel becomes the easy choice. In Gothenburg, Nudgd supports event mobility around Korsvägen and Scandinavium, including the Frölunda HC Smart Nudges for Events pilot, where ~23% reported travelling or planning to travel more sustainably.
- Active and climate-friendly urban mobility
- Event and arena arrival (Frölunda HC)
- Behavioral activation with Smart Nudges
Vinnova / Shift Sweden2025-2027Nudge2Shift Mobility
Delivery partner with Lindholmen Science Park and The Train Brain
Two-year Shift Sweden innovation project accelerating the shift from private car to walking, cycling, and shared mobility in Lindholmen Innovation District. Low-friction digital nudges, measured with anonymized mobility analytics suited for sustainability reporting.
- Commuter modal shift in innovation districts
- Personalized email and SMS nudges
- Measurable CO₂ and travel-mode outcomes
Vinnova / Water Wise Societies2025-2028Gothenburg paths to sustainable water use
Partner for behavior change and activation
Water Wise Societies transition lab led with the City of Gothenburg. Partners co-develop and test solutions that cut drinking-water use in businesses and multi-family housing, reduce network leakage, and change everyday water behaviors, with Gothenburg as the testbed for a possible national node.
- Lower drinking-water demand in buildings and businesses
- Leakage reduction and resilient supply
- Behavior change with nudging and Smart Nudges
Looking for measured customer outcomes? See Results.
People
Meet the team
Behavioral scientists, product builders, and delivery leads working to turn sustainability goals into measurable everyday action.
Katharina Paoli Brunat
CEO / Co-Founder
Behavioral science, sustainability, and hands-on delivery. Leads Nudgd and co-founded Nudging Sweden. Focused on making sustainable choices easy for cities, utilities, and enterprises.
Ola Rynge
CTO / Co-Founder
Builds Smart Nudges and the technical systems behind measurable activation. Deep experience turning behavioral design into product that scales.
Anna Johansson
HR Manager
People, culture, and the capability that keeps Expert Services, Platform, and Academy working as one team.
Ola Samuelsson
Product Owner
Owns product direction for Smart Nudges so activation stays practical for buyers and useful for end users.
Tanja Persson
Marketing Manager
Brand, proof storytelling, and demand so measurable behavior change finds the right buyers.
Karin Larsson Wesslau
Project Manager
Runs delivery with clients so pilots stay on time, measured, and ready for the next rollout.
Want to join Nudgd?
We hire people who care about proof, product, and practical change. Tell us what you want to work on.