Workplaces
Commute and everyday habits employees actually change, with proof ESG can cite.
Policies and intranet posts rarely move Tuesday morning travel. You get timed activation for employees, measurement HR and sustainability can share, and a pilot path leadership can approve. Related measured shift: -14% car-km among participating users in Gotland mobility programs that inform workplace commute design.
Lead proof
-14%
car-km among participating users
The workplace problem
Employees often intend to commute more sustainably, but parking convenience, weather anxiety, family logistics, and weak feedback keep the car as default. Sustainability teams need behavior change, not another awareness campaign that cannot survive an ESG review.
- Car-default commuting and peak congestion around sites.
- Hybrid and return-to-office windows that reset habits, for better or worse.
- ESG and travel-policy pressure without outcome metrics leadership trusts.
- Tools that require heavy apps or portals employees will not open.
How a workplace program works
Diagnose the real barrier
Map capability, opportunity, and motivation for the commute types that matter at your sites (not a generic green office poster).
Activate in the habit window
Smart Nudges timed to weather, schedule shifts, parking changes, and onboarding, so the prompt arrives when the choice is open.
Measure what moved
Activation plus travel outcomes with clear caveats, so HR, facilities, and sustainability can tell the same story.
Typical workplace journeys
Employee commute shift
Modal shift toward walking, cycling, and public transport among employees who still drive by default.
Site and campus mobility
Programs around construction, parking policy changes, or new office locations when habits are unsettled.
Capability for managers
Academy paths so sustainability and HR share a language for behavior design, not slide-deck nudging myths.
What a workplace pilot includes
Discovery with HR and sustainability, barrier diagnosis for priority sites, Smart Nudges activation, measurement plan, and a leadership readout. Expert Services can run design and delivery. Academy is optional for lasting internal capability.
Related paths
Results in this area
Outcomes you can open, with evidence tiers and method notes.
Gotland · Tier A
-14%
fewer car-km among users
Fewer car-km on an island that needed measured shift
Cut car-kilometers with digital activation your climate report can cite.
See the outcome →
Masthuggskajen · Tier B
~-9%
incremental less car-days/week vs non-users
Use construction as the moment car habits can shift
When the district rebuilds, activate travel habits before the car default locks back in.
See the outcome →